Ecommerce Industry

Ecommerce Client in the Beauty Products Space

Objective/ Client Brief:
  • Existing Competition from Other E-commerce Players
  • Nil Presence in Social Media with existing heavyweights from similar space over active
  • Build Brand & 500 Website Visits/day in a short span of 3 months
  • Build Engagement for Brand in 3 months
  • Build Loyal Customer Base in 6 months
Execution Strategy:
  • Built a story around the Brand Name
  • Executed Facebook, Instagram Posts through visually appealing images and Tag Lines
  • Used Instagram extensively for image based communications. Instantly grew to 100 followers in 4 months
  • Used Valuable Beauty related Tips to keep audiences engaged
  • Being A Woman oriented brand, Captured emotions through Raksha Bandhan/ Makeup/ Selfie contests
  • Constant promotion of Offers, Discounts etc
  • Execution of various campaigns to ensure website visits
Results:
  • Fan Page in Facebook grew to approx 15K within 4 months ( Organically + Inorganically)
  • Reach crossed over 1.2L people in 3 months
  • Contests had great engagement and resulted in over 500 % incremental website visits in 4 months
  • Successfully built a loyal set of approximately 110 customers who are regular shoppers within 6 months
  • Integrated Blogs with twitter which built in loyal follower base.