Manufacturing

Manufacturing in the Electrical Space

Objective/ Client Brief:
  • Competition from Other Players in a Similar space
  • Nil/Minimal Presence in Social Media Platforms
  • World Class New Products being Launched
  • To reach out to people on USP of New Product launch in 1 month time frame
Execution Strategy:
  • Started their communication strategy with their USP of leadership in TN & Karnataka through visually strong & appealing images and Tag Lines.
  • Created Unique #hashtag properties for creating trends and build engagement
  • Strategized a Pre-Launch plan which included contests and quizzes on the new product. Creatively and well designed posts executed to perfection. Used opportunities as Ganesh Chathurthi to hallmark contests on “New Beginnings”
  • Constant promotion of Offers, Discounts etc
  • Execution of various campaigns to ensure website visits
Results:
  • Fan Page in Facebook grew to approx 3k within 2 months ( Organically + Inorganically)
  • Reach crossed over 1L people in 2 months
  • Contests had great engagement and resulted in over 250 % incremental website visits in 4 months
  • Generated Enquiries for their products Online