Retail

Retail - Interior Products

Objective/ Client Brief:
  • No presence on Social Media with competition from established brands in Saudi Arabia
  • Marketing of their new retail outlet
  • To Promote their Interior Design Event
  • Increase in foot falls
Execution Strategy:
  • Created campaigns in Facebook , Instagram and Twitter to generate excitement around the launch
  • Targetted Interior Designers Around targeted region with special offers
  • Executed Mobile based local awareness campaigns to increase footfalls
  • Used Video as a medium to display their elegant products
  • Targetted Professionals basis their Interests including football clubs, popular singers and people working in specific organisations
Results:
  • 500% increase in Facebook and Instagram Followers
  • Healthy Confirmations for the Interior designer event
  • Constant flow of footfalls to the retail outlet
  • Ensured that the Sales Objective was met in the first few days of Opening itself.